Join the Flock!

“Join the Flock” Viral Video: Twitter hardly needs to stir up excitement for its brand among aspiring engineers, who are well attuned to the world-changing company. Still, during its 2012 Hack Week—a weeklong innovation event at Twitter HQ—higher-ups provoked employees to make the “best/worst recruiting video of all time.” The challenge was met successfully by employees Ian Padgham and Jeremy Briggs. The resulting video, which cost nothing to make and required no new equipment, purposefully features the clumsy editing, staged interactions, and cheesy catch-phrases that so delight viewers of B-movies and budget infomercials. The video struck an instant chord with viewers, garnering nearly 500,000 views in just two days. !HAHA